Wednesday, 15 May 2013

In a .... CAN?


It's American Craft Beer Week!



So I was going to explain further with regard to the connection between PBR & RVA.

First, let me just dig through my photo archive....  
Ah, here we go:   

Pabst Blue Ribbon at the River, July 2012 ...  Pabst Blue Rabbit at Bandito's, February 2013




Also known locally & colloquially as "the People's Beer of Richmond", 
take it away....
Nice.
In this city, we win prizes for our vast consumption:

Hipster Honors: RVA's Blue Ribbon in PBR Drinking 


It's cheap. 24 pack = $14.69. That's about 40 pence per can.

Style Weekly would like us to believe that PRB is "inoffensive". I'd say it's "drinkable".
Not so sure about the hipsters, I'd associate it more with students, with being broke in the week prior to Pay Day, with that party where you might want to drink copiously but not of any kind of quality.   ~ I'd rather not. By all means, pass me a Yuengling instead. Or a decent Hardywood.

Which is why when my beloved brewery announced their latest, latest release, I was kind of thrown in to a quandry*. Hardywood Cream Ale in a ... can? But their sweet ambrosia is always bottled! 

There was however another perk thrown into the mix: get down to  
 

     on West Broad & you'd get a free Koozie too. 

That so sealed the deal. 
Free merch!  




Our server was uber-efficient in that he kept trying on to take away my empty can,
which I kept trying to hold onto given that it had a potted history lesson on the back.

IN 1935, RICHMOND, VIRGINIA MADE BEER HISTORY AS THE
FIRST PLACE EVER TO SELL CANNED BEER, A CREAM ALE FROM KRUEGER BREWING COMPANY. A TRIBUTE TO THE ORIGINAL CANNED BEER, WHICH CAME COMPLETE WITH ILLUSTRATED OPENING INSTRUCTIONS, HARDYWOOD CREAM ALE IS AN UNFILTERED EXAMPLE OF THE STYLE. IT EMBRACES ITS EAST COAST ROOTS WITH AN UNBELIEVABLY SMOOTHY BODY AND A REFRESHINGLY CLEAN FINISH FROM EXTENDED COLD CONDITIONING IN OUR LAGERING TANKS.
RAISE A CAN TO RVA, WHERE THE CANNED BEER REVOLUTION BEGAN!

 (I so liked the paintwork in our booth
that I thought I'd take a picture
... adding BC's face into the background shot.)


* That said, Dale's Pale Ale comes canned & isnae bad-tasting either. I love its retro patriotic design. They also stake their own claim as 'the first American craft brewer to can its own beer' since 2002. "We thought the idea of our big, luscious pale ale in a can was hilarious" recalls Dale "& it made our beer immensely portable for outdoor enjoyment & fun".  Mhm.

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